Accessibility in product packaging is no longer a secondary consideration. It has become a core design principle that shapes how consumers interact with products in everyday life. As global audiences grow more diverse, brands are being challenged to design packaging that works for everyone, not just the average user.
In response to this shift, the World Packaging Organisation (WPO), in partnership with the Australasian Institute of Packaging (AIP), has announced a specialized online course titled “Unboxing Accessibility: How to Design Accessible & Inclusive Packaging.” This virtual workshop is designed to help industry professionals rethink packaging from an inclusive, human-centered perspective.
Why Accessibility in Packaging Matters
For millions of consumers, opening a package or reading essential product information is not a simple task. Elderly users often struggle with tight seals and rigid materials, while visually impaired consumers may find labels difficult or impossible to read. These barriers create frustration and exclusion, commonly known as “wrap rage.”
Inclusive packaging design addresses these challenges by prioritizing usability, clarity, and ease of interaction. When packaging is designed with accessibility in mind, brands benefit from improved customer experience, broader market reach, and stronger consumer trust. Accessibility is no longer just good ethics. It is good business.
About the Online Workshop
The upcoming WPO-led workshop offers a practical and interactive exploration of accessible packaging design. Hosted live on Zoom, the session encourages participants to rethink conventional approaches and apply universal design principles that accommodate users of all ages and physical abilities.
The event will take place on November 12th, 2025, from 8:00 AM to 11:00 AM CET, and is jointly organized by the World Packaging Organisation (WPO) and the Australasian Institute of Packaging (AIP).
Registration Information
The course is open to packaging and design professionals worldwide. Registration fees are structured as follows:
• Standard Registration: €120 per person
• WPO Member Registration: €100 with a promotional code
All payments are accepted via credit card only.
Who Should Attend
This workshop is ideal for packaging engineers, industrial designers, brand managers, sustainability officers, and innovation leaders who want to stay aligned with global accessibility standards. As regulations around labeling, ease of use, and consumer safety continue to evolve, understanding inclusive design has become a competitive advantage.
Attendees will gain insights into accessible materials, intuitive opening systems, tactile and readable labeling, and emerging best practices that make packaging easier to handle, open, and understand.
Designing Packaging for the Future
Accessible packaging is not about lowering design standards. It is about elevating them. By designing with empathy and inclusivity, brands position themselves for long-term relevance in a rapidly changing global market.
To learn more or secure a place in this essential industry workshop, visit the official WPO or AIP websites for registration updates and additional details.
